{"id":5253,"date":"2024-07-16T17:11:13","date_gmt":"2024-07-16T08:11:13","guid":{"rendered":"https:\/\/rp.kddi-research.jp\/atelier\/?p=5253"},"modified":"2024-07-16T17:19:27","modified_gmt":"2024-07-16T08:19:27","slug":"%e3%82%b5%e3%83%96%e3%82%b9%e3%82%af%e9%9d%a9%e5%91%bd%e5%85%90%e3%81%9f%e3%81%a1%e3%81%ae%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e5%8f%b2%e3%81%ab%e6%ae%8b%e3%82%8b%e5%a4%b1%e6%95%97%e2%91%a3%e3%80%9c","status":"publish","type":"post","link":"https:\/\/rp.kddi-research.jp\/atelier\/column\/archives\/5253","title":{"rendered":"\u30b5\u30d6\u30b9\u30af\u9769\u547d\u5150\u305f\u3061\u306e\u30d3\u30b8\u30cd\u30b9\u53f2\u306b\u6b8b\u308b\u5931\u6557\u2463\u301c\u30e6\u30fc\u30b6\u30fc\u6d41\u51fa\u3092\u6b62\u3081\u3089\u308c\u306a\u304b\u3063\u305f\u30b3\u30b9\u30e1\u30b5\u30d6\u30b9\u30af"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u30b3\u30b9\u30e1\u30b5\u30d6\u30b9\u30af\u5148\u99c6\u8005Birchbox\u306e\u4f01\u696d\u4fa1\u5024\u304c1\/10\u306b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f15\u304d\u7d9a\u304d\u30b5\u30d6\u30b9\u30af\u4f01\u696d\u306e\u5931\u6557\u30b7\u30ea\u30fc\u30ba\u3092\u304a\u5c4a\u3051\u3057\u3066\u3044\u308b\u3002\u4eca\u56de\u306f\u30b3\u30b9\u30e1\u30b5\u30d6\u30b9\u30af\u306e\u30d1\u30a4\u30aa\u30cb\u30a2\u3067\u3042\u308b\u7c73Birchbox\u3060\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Birchbox\u306f\u30012014\u5e744\u6708\u306b\u306f\u6642\u4fa1\u7dcf\u984d4.85\u5104\u30c9\u30eb<a id=\"_ednref1\" href=\"#_edn1\" class=\"ek-link\">[1]<\/a>\u3092\u8a87\u3063\u305f\u304c\u3001\u305d\u306e\u5f8c\u306f\u4e8b\u696d\u304c\u4e0b\u964d\u30022015\u5e748\u6708\u306b\u30012\u4eba\u306e\u5171\u540c\u5275\u8a2d\u8005\u517cCEO\u306e\u3046\u30611\u4eba\u304c\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u9000\u304d<a id=\"_ednref2\" href=\"#_edn2\" class=\"ek-link\">[2]<\/a>\u30012016\u5e74\u306b\u306f\u3001\u81a8\u3089\u3093\u3060\u8ca0\u50b5\u3078\u306e\u5bfe\u5fdc\u306e\u305f\u3081\u306b2\u5ea6\u306e\u30ea\u30b9\u30c8\u30e9\u3092\u5b9f\u65bd\u3002\u4e00\u6642\u671f100\u4e07\u4eba\u3044\u305f\u30e6\u30fc\u30b6\u30fc\u306f30\u4e07\u4eba\u307e\u3067\u7e2e\u5c0f\u3057\u30012021\u5e7410\u6708\u3001\u5065\u5eb7\u30fb\u7f8e\u5bb9\u7cfb\u30b5\u30fc\u30d3\u30b9\u306e\u4f01\u696d\u304cBirchbox\u30924,500\u4e07\u30c9\u30eb\u3067\u8cb7\u53ce\u3057\u305f<a id=\"_ednref3\" href=\"#_edn3\" class=\"ek-link\">[3]<\/a>\u3002\u4f01\u696d\u4fa1\u5024\u306f\u30d4\u30fc\u30af\u6642\u306e1\/10\u4ee5\u4e0b\u3060\u3002\u305d\u3057\u30662023\u5e745\u6708\u306b\u306f\u3001Birchbox\u306f\u3055\u3089\u306b\u5225\u306e\u4f01\u696d\u306b\u58f2\u5374\u3055\u308c\u305f<a id=\"_ednref4\" href=\"#_edn4\" class=\"ek-link\">[4]<\/a>\u3002\u3053\u306e\u6642\u306e\u58f2\u5374\u91d1\u984d\u306f\u975e\u516c\u958b\u3060\u304c\u3001Birchbox \u306b\u3068\u3063\u3066\u306f\u3001\u308f\u305a\u304b2\u5e74\u8db3\u3089\u305a\u306e\u9593\u306b2\u5ea6\u3082\u58f2\u5374\u3055\u308c\u308b\u3068\u3044\u3046\u4e0d\u540d\u8a89\u306a\u51fa\u6765\u4e8b\u306b\u306a\u3063\u305f\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"667\" height=\"667\" src=\"https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2024\/07\/\u56f31.jpg\" alt=\"\" class=\"wp-image-5249\" style=\"width:520px\" srcset=\"https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2024\/07\/\u56f31.jpg 667w, https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2024\/07\/\u56f31-300x300.jpg 300w, https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2024\/07\/\u56f31-150x150.jpg 150w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><figcaption class=\"wp-element-caption\">\u56f3\u88681 \u30b3\u30b9\u30e1\u30b5\u30f3\u30d7\u30eb\u306e\u30b5\u30d6\u30b9\u30afBirchbox<br>\u51fa\u6240\uff1aBirchbox<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:76px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Birchbox\u306f\u30b3\u30b9\u30e1\u30b5\u30f3\u30d7\u30eb\u306e\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30b5\u30d6\u30b9\u30af<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Birchbox\u306f2010\u5e74\u306b\u3001\u30cf\u30fc\u30d0\u30fc\u30c9\u30d3\u30b8\u30cd\u30b9\u30b9\u30af\u30fc\u30eb\u306e\u5352\u696d\u751f2\u4eba\u304c\u8a2d\u7acb\u3057\u305f\u30b3\u30b9\u30e1\u30b5\u30d6\u30b9\u30af\u306e\u4f1a\u793e\u3060\u3002\u6bce\u6708\u69d8\u3005\u306a\u30b3\u30b9\u30e1\u306e\u30b5\u30f3\u30d7\u30eb\u3092\u6708\u984d10\u30c9\u30eb\u3067\u63d0\u4f9b\u3059\u308b\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30b5\u30d6\u30b9\u30af\u3067\u3042\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u30b5\u30f3\u30d7\u30eb\u304c\u6c17\u306b\u5165\u308c\u3070\u3001\u305d\u306e\u5546\u54c1\u306e\u30d5\u30eb\u30b5\u30a4\u30ba\u7248\u3092\u540c\u793e\u306eEC\u3067\u8cfc\u5165\u3067\u304d\u308b\u3002\u6226\u7565\u3068\u3057\u3066\u306f\u3053\u306e\u30d5\u30eb\u30b5\u30a4\u30ba\u5546\u54c1\u306e\u8ca9\u58f2\u304cBirchbox\u306e\u771f\u306e\u72d9\u3044\u3067\u3042\u3063\u305f<a id=\"_ednref5\" href=\"#_edn5\" class=\"ek-link\">[5]<\/a>\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u5404\u30b5\u30f3\u30d7\u30eb\u306b\u5bfe\u3057\u3066\u30ec\u30d3\u30e5\u30fc\u3092\u3059\u308b\u4ed5\u7d44\u307f\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u305d\u308c\u306b\u3088\u3063\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u30dd\u30a4\u30f3\u30c8\u304c\u4ed8\u4e0e\u3055\u308c\u3001\u30d5\u30eb\u30b5\u30a4\u30ba\u5546\u54c1\u306e\u8cfc\u5165\u306e\u4e00\u90e8\u306b\u5145\u3066\u3089\u308c\u308b\u3002\u4e00\u65b9\u3001\u5316\u7ca7\u54c1\u30e1\u30fc\u30ab\u30fc\u306b\u3068\u3063\u3066\u306e\u5229\u70b9\u306f\u3001Birchbox\u304b\u3089\u3001\u65b0\u898f\u9867\u5ba2\u3084\u5546\u54c1\u30ec\u30d3\u30e5\u30fc\u3092\u7372\u5f97\u3067\u304d\u308b\u3053\u3068\u3060\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"901\" height=\"727\" src=\"https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2024\/07\/\u56f32_1.jpg\" alt=\"\" class=\"wp-image-5255\" style=\"width:520px\" srcset=\"https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2024\/07\/\u56f32_1.jpg 901w, https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2024\/07\/\u56f32_1-300x242.jpg 300w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><figcaption class=\"wp-element-caption\">\u56f3\u88682 Birchbox\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb<br>\u51fa\u6240\uff1a\u7b46\u8005\u4f5c\u6210<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:76px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Birchbox\u306e\u6557\u56e0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3053\u304b\u3089\u306fBirchbox\u306b\u3069\u306e\u3088\u3046\u306a\u96e3\u5c40\u304c\u3042\u3063\u305f\u306e\u304b\u3092\u8ffd\u3063\u3066\u3044\u304f\u3002Birchbox\u306e\u6557\u56e0\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u6574\u7406\u3067\u304d\u308b\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2460\u6a21\u5023\u304c\u5bb9\u6613\u306a\u30d3\u30b8\u30cd\u30b9\u3067\u3042\u308a\u3001\u30b3\u30d4\u30fc\u30d3\u30b8\u30cd\u30b9\u6c3e\u6feb\u306b\u3088\u3063\u3066\u696d\u7e3e\u304c\u60aa\u5316\u3057\u305f\u3053\u3068<br>\u2461\u30ec\u30c3\u30c9\u30aa\u30fc\u30b7\u30e3\u30f3\u3092\u52dd\u3061\u629c\u304f\uff0b\u03b1\u306e\u4fa1\u5024\u3092\u4f5c\u308c\u306a\u304b\u3063\u305f\u3053\u3068<\/li>\n<\/ul>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" style=\"margin-top:0;margin-bottom:0\">\u2460\u30b3\u30d4\u30fc\u30d3\u30b8\u30cd\u30b9\u6c3e\u6feb\u306b\u3088\u308b\u696d\u7e3e\u60aa\u5316<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Birchbox\u306e\u767b\u5834\u4ee5\u964d\u3001\u3082\u3046\u304a\u6c7a\u307e\u308a\u306e\u30d1\u30bf\u30fc\u30f3\u3067\u3042\u308b\u304c\u3001\u305d\u308c\u3092\u6a21\u5023\u3059\u308b\u65b0\u30b5\u30fc\u30d3\u30b9\u304c\u4e71\u7acb\u3057\u305f\u30022016\u5e746\u6708\u306b\u30a6\u30a9\u30fc\u30eb\u30b9\u30c8\u30ea\u30fc\u30c8\u30b8\u30e3\u30fc\u30ca\u30eb\u304c\u3001\u5e02\u5834\u306b\u306f\u5c11\u306a\u304f\u3068\u3082300\u306e\u30b3\u30b9\u30e1\u30b5\u30d6\u30b9\u30af\u304c\u5b58\u5728\u3057\u3066\u3044\u308b\u3001\u3068\u4f1d\u3048\u3066\u3044\u308b<a id=\"_ednref6\" href=\"#_edn6\" class=\"ek-link\">[6]<\/a>\u3002\u30b3\u30b9\u30e1\u30b5\u30d6\u30b9\u30af\u9818\u57df\u306f\u5b8c\u5168\u306a\u30ec\u30c3\u30c9\u30aa\u30fc\u30b7\u30e3\u30f3\u306b\u306a\u308a\u3001\u7af6\u5408\u30b5\u30fc\u30d3\u30b9\u304c\u5897\u3048\u308b\u306b\u3057\u305f\u304c\u3063\u3066Birchbox\u306f\u30d1\u30a4\u3092\u596a\u308f\u308c\u306f\u3058\u3081\u305f<a id=\"_ednref7\" href=\"#_edn7\" class=\"ek-link\">[7]<\/a>\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u524d\u8ff0\u306e\u901a\u308a\u3001Birchbox\u306e\u72d9\u3044\u306f\u30d5\u30eb\u30b5\u30a4\u30ba\u5546\u54c1\u306e\u8ca9\u58f2\u3060\u3002\u30b5\u30d6\u30b9\u30af\u30e6\u30fc\u30b6\u30fc\u306e50\uff05\u304c\u30d5\u30eb\u30b5\u30a4\u30ba\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3044\u305f\u3068\u3044\u3046<a id=\"_ednref8\" href=\"#_edn8\" class=\"ek-link\">[8]<\/a>\u3002\u3057\u304b\u3057\u3001\u5206\u6bcd\u3067\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u6570\u304c\u6e1b\u308c\u3070\u3001\u30d5\u30eb\u30b5\u30a4\u30ba\u5546\u54c1\u306e\u58f2\u4e0a\u3082\u843d\u3061\u308b\u3002\u4eee\u306b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ec\u30fc\u30c8\u3092\u9ad8\u3081\u3089\u308c\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6e1b\u5c11\u5206\u3092\u30ab\u30d0\u30fc\u3067\u304d\u308b\u304c\u3001\u305d\u308c\u3082\u96e3\u3057\u304b\u3063\u305f\u3002\u30b5\u30d6\u30b9\u30af\u3092\u901a\u3058\u3066\u6c17\u306b\u5165\u3063\u305f\u5546\u54c1\u3092\u898b\u3064\u3051\u3066\u3082\u3001\u3088\u308a\u5b89\u304f\u30d5\u30eb\u30b5\u30a4\u30ba\u5546\u54c1\u3092\u8cb7\u3048\u308b\u5225\u306e\u5834\u6240\u306b\u6d41\u308c\u3066\u3044\u304f\u30e6\u30fc\u30b6\u30fc\u3082\u5c11\u306a\u304f\u306a\u304b\u3063\u305f<a id=\"_ednref9\" href=\"#_edn9\" class=\"ek-link\">[9]<\/a>\u3002<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" style=\"margin-top:0;margin-bottom:0\">\u2461\u30ec\u30c3\u30c9\u30aa\u30fc\u30b7\u30e3\u30f3\u3092\u52dd\u3061\u629c\u304f\uff0b\u03b1\u306e\u4fa1\u5024\u3092\u4f5c\u308c\u306a\u304b\u3063\u305f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ec\u30c3\u30c9\u30aa\u30fc\u30b7\u30e3\u30f3\u5316\u3057\u305f\u3053\u3068\u3067\u3001\u30b5\u30f3\u30d7\u30eb\u30b5\u30d6\u30b9\u30af\u306f\u30b3\u30e2\u30c7\u30a3\u30c6\u30a3\u306b\u306a\u3063\u305f\u3002\u305d\u308c\u307e\u3067\u901a\u308a\u306e\u5358\u306a\u308b\u30b5\u30f3\u30d7\u30eb\u30b5\u30d6\u30b9\u30af\u3067\u52dd\u3061\u629c\u304f\u3053\u3068\u306f\u4e0d\u53ef\u80fd\u3060\u3002\u6570\u3042\u308b\u985e\u4f3c\u30b5\u30fc\u30d3\u30b9\u306e\u4e2d\u304b\u3089\u30e6\u30fc\u30b6\u30fc\u306b\u9078\u3070\u308c\u308b\u3088\u3046\u306a\u4fa1\u5024\u304c\u5fc5\u8981\u3068\u306a\u308b\u304c\u3001Birchbox\u304c\u696d\u7e3e\u60aa\u5316\u3092\u6b62\u3081\u3089\u308c\u306a\u304b\u3063\u305f\u306e\u306f\u3001\u3053\u306e\uff0b\u03b1\u306e\u4fa1\u5024\u3092\u4f5c\u308c\u306a\u304b\u3063\u305f\u304b\u3089\u3060\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7af6\u4e89\u304c\u52a0\u71b1\u3059\u308b\u4e2d\u3067Birchbox\u304c\u5dee\u5225\u5316\u3092\u8a66\u307f\u305f\u306e\u304c\u30ea\u30a2\u30eb\u5e97\u8217\u306e\u5c55\u958b\u3067\u3042\u3063\u305f\u304c\u3053\u308c\u3082\u4e0d\u767a\u306b\u7d42\u308f\u308b\u3002\u76ee\u8ad6\u898b\u3068\u3057\u3066\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u307f\u3067\u306e\u96c6\u5ba2\u304c\u9650\u754c\u306b\u306a\u308a\u3064\u3064\u3042\u308b\u4e2d\u3067\u3001\u5e97\u8217\u3067\u306e\u30b5\u30fc\u30d3\u30b9\u8a34\u6c42\u304c\u52a0\u5165\u4fc3\u9032\u3084\u65e2\u5b58\u30e6\u30fc\u30b6\u30fc\u306e\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306b\u3064\u306a\u304c\u308b\u3068\u3044\u3046\u8003\u3048\u3060\u3063\u305f\u304c<a id=\"_ednref10\" href=\"#_edn10\" class=\"ek-link\">[10]<\/a>\u3001\u696d\u7e3e\u60aa\u5316\u306e\u6b6f\u6b62\u3081\u306b\u306f\u306a\u3089\u306a\u304b\u3063\u305f\u30022016\u5e746\u6708\u306b\u306f\u3001\u696d\u7e3e\u4e0d\u632f\u3092\u53d7\u3051\u3066\u56fd\u5185\u306e\u65b0\u305f\u306a\u51fa\u5e97\u8a08\u753b\u3092\u30b9\u30c8\u30c3\u30d7\u3057\u3001\u5f53\u521d\u4e88\u5b9a\u3057\u3066\u3044\u305f\u4e2d\u56fd\u5e02\u5834\u3078\u306e\u9032\u51fa\u3082\u51cd\u7d50\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Birchbox\u3068\u5bfe\u6975\u7684\u3060\u3063\u305f\u306e\u304c\u540c\u696d\u4ed6\u793e\u306e\u7c73Ipsy\u3060\u3002Ipsy\u306b\u304a\u3051\u308b\uff0b\u03b1\u306e\u4fa1\u5024\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u8d77\u7528\u3057\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3060\u3002\u5404\u30d6\u30e9\u30f3\u30c9\u306b\u30de\u30c3\u30c1\u3059\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u9078\u5b9a\u30fb\u5951\u7d04\u3057\u3001\u5f7c\u3089\u5f7c\u5973\u3089\u304cSNS\u3067\u30e6\u30fc\u30b6\u30fc\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3059\u308b\u3002Ipsy\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u8cea\u306e\u9ad8\u3044\u3084\u308a\u3068\u308a\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u540c\u793e\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f37\u56fa\u306b\u3059\u308b\u3068\u8003\u3048\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u5c02\u7528\u306e\u64ae\u5f71\u30b9\u30bf\u30b8\u30aa\u3082\u63d0\u4f9b\u3057\u305f\u3002Ipsy\u306f\u305d\u3082\u305d\u3082\u30b3\u30b9\u30e1\u754c\u306e\u30ab\u30ea\u30b9\u30deYoutuber\u3067\u3042\u3063\u305fMichelle Phan\u304c\u59cb\u3081\u305f\u4f1a\u793e\u3060\u3002\u3053\u306e\u3088\u3046\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u306f\u304a\u624b\u306e\u3082\u306e\u3067\u3042\u3063\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2016\u5e74\u6642\u70b9\u3067\u3001Ipsy\uff082011\u5e74\u8a2d\u7acb\uff09\u306f\u5f8c\u767a\u306a\u304c\u3089\u30e6\u30fc\u30b6\u30fc\u6570\u304c150\u4e07\u4eba\u8d85\u3067\u3042\u308a\u3001Birchbox\uff082010\u5e74\u8a2d\u7acb\uff09\u306e\u7d04100\u4e07\u4eba\u3092\u5f15\u304d\u96e2\u3057\u3066\u3044\u305f<a id=\"_ednref11\" href=\"#_edn11\" class=\"ek-link\">[11]<\/a>\u3002\u305d\u3057\u3066\u3001Birchbox\u304c\u8eab\u58f2\u308a\u3092\u305b\u3056\u308b\u3092\u5f97\u306a\u304f\u306a\u3063\u305f2021\u5e7410\u6708\u306b\u306f\u3001\u4e21\u793e\u306e\u5dee\u306f\u3055\u3089\u306b\u958b\u304f\u3002Ipsy\u306f\u52a0\u5165\u8005\u3092300\u4e07\u4eba\u306b\u4f38\u3070\u3057\u3001Birchbox\u306f30\u4e07\u4eba\u307e\u3067\u6e1b\u3089\u3057\u3066\u3044\u305f\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1280\" height=\"839\" src=\"https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2024\/07\/\u56f33-2.webp\" alt=\"\" class=\"wp-image-5250\" style=\"width:520px\" srcset=\"https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2024\/07\/\u56f33-2.webp 1280w, https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2024\/07\/\u56f33-2-300x197.webp 300w, https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2024\/07\/\u56f33-2-1024x671.webp 1024w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-element-caption\">\u56f3\u88683 Ipsy\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u305f\u3061<br>\u51fa\u6240\uff1aIpsy<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:76px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u5931\u6557\u3092\u77e5\u3063\u3066\u6210\u529f\u78ba\u7387\u3092\u9ad8\u3081\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b5\u30d6\u30b9\u30af\u306e\u5931\u6557\u3092\u30b7\u30ea\u30fc\u30ba\u3067\u632f\u308a\u8fd4\u3063\u3066\u304d\u305f\u3002\u30b5\u30d6\u30b9\u30af\u3068\u3044\u3046\u8a00\u8449\u306f\u4e00\u822c\u306b\u6d78\u900f\u3057\u305f\u304c\u3001\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u306e\u30b5\u30d6\u30b9\u30af\u306f\u7c21\u5358\u3067\u306f\u306a\u3044\u3053\u3068\u304c\u308f\u304b\u308b\u3002\u5931\u6557\u3092\u30ec\u30d3\u30e5\u30fc\u3059\u308b\u3053\u3068\u3067\u3001\u5730\u96f7\u3068\u306a\u308a\u3046\u308b\u3082\u306e\u3092\u7279\u5b9a\u3067\u304d\u308c\u3070\u3001\u65b0\u898f\u306e\u30b5\u30d6\u30b9\u30af\u30d3\u30b8\u30cd\u30b9\u3092\u691c\u8a0e\u3055\u308c\u3066\u3044\u308b\u65b9\u3005\u306e\u6210\u529f\u78ba\u7387\u3092\u9ad8\u3081\u3089\u308c\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u8003\u3048\u305f\u3002\u4e00\u65b9\u3067\u3001\u4eca\u56de\u53d6\u308a\u4e0a\u3052\u305f\u5931\u6557\u8981\u56e0\u306f\u3001\u6570\u3042\u308b\u5931\u6557\u4e8b\u4f8b\u306e\u4e2d\u306e\u3054\u304f\u4e00\u90e8\u3060\u3002\u4eca\u5f8c\u3082\u4e0d\u5b9a\u671f\u306b\u306f\u306a\u308b\u304c\u3001\u5931\u6557\u30ec\u30d3\u30e5\u30fc\u30b7\u30ea\u30fc\u30ba\u3092\u7d9a\u3051\u3066\u3044\u3053\u3046\u3068\u601d\u3046\u3002<\/p>\n\n\n\n<div style=\"height:76px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\">KDDI\u7dcf\u5408\u7814\u7a76\u6240\u30b3\u30a2\u30ea\u30b5\u30fc\u30c1\u30e3\u30fc\u3000<a href=\"https:\/\/rp.kddi-research.jp\/atelier\/column\/authors#Oki\" class=\"ek-link\">\u6c96\u8ce2\u592a\u90ce<\/a><\/p>\n\n\n\n<div style=\"height:76px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/25fc.svg\" alt=\"\u25fc\ufe0f\">\u95a2\u9023\u30b3\u30e9\u30e0<br>\u30b5\u30d6\u30b9\u30af\u9769\u547d\u5150\u305f\u3061\u306e\u30d3\u30b8\u30cd\u30b9\u53f2\u306b\u6b8b\u308b\u5931\u6557\u2462\u301c\u5143\u7956\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30b5\u30d6\u30b9\u30af\u306e\u8aad\u307f\u9055\u3044(2024-07-01)<br><a href=\"https:\/\/rp.kddi-research.jp\/atelier\/column\/archives\/5224\" class=\"ek-link\">https:\/\/rp.kddi-research.jp\/atelier\/column\/archives\/5224<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b5\u30d6\u30b9\u30af\u9769\u547d\u5150\u305f\u3061\u306e\u30d3\u30b8\u30cd\u30b9\u53f2\u306b\u6b8b\u308b\u5931\u6557\u2461\u301c\u5e02\u5834\u5909\u5316\u3092\u898b\u8aa4\u3063\u305fPeloton(2024-06-24)<br><a href=\"https:\/\/rp.kddi-research.jp\/atelier\/column\/archives\/5214\" class=\"ek-link\">https:\/\/rp.kddi-research.jp\/atelier\/column\/archives\/5214<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b5\u30d6\u30b9\u30af\u9769\u547d\u5150\u305f\u3061\u306e\u30d3\u30b8\u30cd\u30b9\u53f2\u306b\u6b8b\u308b\u5931\u6557\u2460\u301c\u6210\u5c31\u3057\u306a\u304b\u3063\u305f\u5024\u5f15\u304d\u6226\u7565(2024-06-19)<br><a href=\"https:\/\/rp.kddi-research.jp\/atelier\/column\/archives\/5196\" class=\"ek-link\">https:\/\/rp.kddi-research.jp\/atelier\/column\/archives\/5196<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/25fc.svg\" alt=\"\u25fc\ufe0f\">\u53c2\u8003\u6587\u732e<br><a id=\"_edn1\" href=\"#_ednref1\" class=\"ek-link\">[1]<\/a> Techcrunch \u201cBirchbox Raises $60 Million\u201d\uff08Apr 21, 2014\uff09<br><a href=\"https:\/\/techcrunch.com\/2014\/04\/21\/birchbox-raises-60-million\" target=\"_blank\" aria-label=\"https:\/\/techcrunch.com\/2014\/04\/21\/birchbox-raises-60-million (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">https:\/\/techcrunch.com\/2014\/04\/21\/birchbox-raises-60-million<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a id=\"_edn2\" href=\"#_ednref2\" class=\"ek-link\">[2]<\/a> Fortune \u201cBirchbox co-CEO Hayley Barna steps down\u201d\uff08Aug 12, 2015\uff09<br><a href=\"https:\/\/fortune.com\/2015\/08\/11\/birchbox-ceo-hayley-barna\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">https:\/\/fortune.com\/2015\/08\/11\/birchbox-ceo-hayley-barna\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a id=\"_edn3\" href=\"#_ednref3\" class=\"ek-link\">[3]<\/a> Forbes \u201cBirchbox Has A New Owner. Its Next Chapter: Healthcare\u201d\uff08Oct 29, 2021\uff09<br><a href=\"https:\/\/www.forbes.com\/sites\/laurendebter\/2021\/10\/28\/birchbox-acquired-by-femtec-health-next-chapter-healthcare\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">https:\/\/www.forbes.com\/sites\/laurendebter\/2021\/10\/28\/birchbox-acquired-by-femtec-health-next-chapter-healthcare\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a id=\"_edn4\" href=\"#_ednref4\" class=\"ek-link\">[4]<\/a> PR Newswire \u201cBirchbox Assets Purchased from FemTec Health by Retention Brands\u201d\uff08May 12, 2023\uff09<br><a href=\"https:\/\/www.prnewswire.com\/news-releases\/birchbox-assets-purchased-from-femtec-health-by-retention-brands-301823668.html\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">https:\/\/www.prnewswire.com\/news-releases\/birchbox-assets-purchased-from-femtec-health-by-retention-brands-301823668.html<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a id=\"_edn5\" href=\"#_ednref5\" class=\"ek-link\">[5]<\/a> Bloomberg \u201cBirchbox Finds Cute Boxes Filled With Makeup Aren&#8217;t Enough\u201d\uff08June 3, 2016\uff09<br><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2016-06-03\/birchbox-finds-cute-boxes-filled-with-makeup-aren-t-enough\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">https:\/\/www.bloomberg.com\/news\/articles\/2016-06-03\/birchbox-finds-cute-boxes-filled-with-makeup-aren-t-enough<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a id=\"_edn6\" href=\"#_ednref6\" class=\"ek-link\">[6]<\/a> Wall Street Journal \u201cBirchbox, a Pioneer in Subscription Beauty Sales, Scales Back\u201d\uff08June 15, 2016\uff09<br><a href=\"https:\/\/www.wsj.com\/articles\/birchbox-retrenches-amid-rapid-rise-in-competition-cash-squeeze-1465983002\" target=\"_blank\" aria-label=\"https:\/\/www.wsj.com\/articles\/birchbox-retrenches-amid-rapid-rise-in-competition-cash-squeeze-1465983002 (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">https:\/\/www.wsj.com\/articles\/birchbox-retrenches-amid-rapid-rise-in-competition-cash-squeeze-1465983002<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a id=\"_edn7\" href=\"#_ednref7\" class=\"ek-link\">[7]<\/a> Yahoo! news \u201cThe rise and fall of Birchbox, the once-buzzy startup that was sold off twice in 2 years and has recently resumed shipping boxes\u201d\uff08Sept 12, 2023\uff09<br><a href=\"https:\/\/uk.news.yahoo.com\/rise-fall-birchbox-once-buzzy-124500471.html?guccounter=1\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">https:\/\/uk.news.yahoo.com\/rise-fall-birchbox-once-buzzy-124500471.html?guccounter=1<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a id=\"_edn8\" href=\"#_ednref8\" class=\"ek-link\">[8]<\/a> 5\u3068\u540c\u3058\uff08Bloomberg\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a id=\"_edn9\" href=\"#_ednref9\" class=\"ek-link\">[9]<\/a> Fast Company \u201cAfter a decade of ups and downs, Birchbox is sold. Here\u2019s what we learned\u201d\uff08Nov 03, 2021\uff09<br><a href=\"https:\/\/www.fastcompany.com\/90692072\/after-a-decade-of-ups-and-downs-birchbox-is-sold-heres-what-we-learned\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">https:\/\/www.fastcompany.com\/90692072\/after-a-decade-of-ups-and-downs-birchbox-is-sold-heres-what-we-learned<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a id=\"_edn10\" href=\"#_ednref10\" class=\"ek-link\">[10]<\/a> 7\u3068\u540c\u3058\uff08Yahoo! news\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a id=\"_edn11\" href=\"#_ednref11\" class=\"ek-link\">[11]<\/a> 6\u3068\u540c\u3058\uff08Wall Street Journal\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5f15\u304d\u7d9a\u304d\u30b5\u30d6\u30b9\u30af\u4f01\u696d\u306e\u5931\u6557\u30b7\u30ea\u30fc\u30ba\u3092\u304a\u5c4a\u3051\u3057\u3066\u3044\u308b\u3002\u4eca\u56de\u306f\u30b3\u30b9\u30e1\u30b5\u30d6\u30b9\u30af\u306e\u30d1\u30a4\u30aa\u30cb\u30a2\u3067\u3042\u308b\u7c73Birchbox\u3060\u3002Birchbox\u306f\u30012014\u5e744\u6708\u306b\u306f\u6642\u4fa1\u7dcf\u984d4.85\u5104\u30c9\u30eb\u3092\u8a87\u3063\u305f\u304c\u3001\u305d\u306e\u5f8c\u306f\u4e8b\u696d\u304c\u4e0b\u964d\u30022015\u5e748\u6708\u306b\u30012\u4eba\u306e\u5171\u540c\u5275\u8a2d\u8005\u517cCEO\u306e\u3046\u30611\u4eba\u304c\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u9000\u304d\u30012016\u5e74\u306b\u306f\u3001\u81a8\u3089\u3093\u3060\u8ca0\u50b5\u3078\u306e\u5bfe\u5fdc\u306e\u305f\u3081\u306b2\u5ea6\u306e\u30ea\u30b9\u30c8\u30e9\u3092\u5b9f\u65bd\u3002\u4e00\u6642\u671f100\u4e07\u4eba\u3044\u305f\u30e6\u30fc\u30b6\u30fc\u306f30\u4e07\u4eba\u307e\u3067\u7e2e\u5c0f\u3057\u30012021\u5e7410\u6708\u3001\u5065\u5eb7\u30fb\u7f8e\u5bb9\u7cfb\u30b5\u30fc\u30d3\u30b9\u306e\u4f01\u696d\u304cBirchbox\u30924,500\u4e07\u30c9\u30eb\u3067\u8cb7\u53ce\u3057\u305f\u3002\u4f01\u696d\u4fa1\u5024\u306f\u30d4\u30fc\u30af\u6642\u306e1\/10\u4ee5\u4e0b\u3060\u3002<\/p>\n","protected":false},"author":5,"featured_media":5252,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_uag_custom_page_level_css":"","footnotes":"","vk-ltc-link":"","vk-ltc-target":"0"},"categories":[4,9],"tags":[112,588,589],"class_list":["post-5253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-ko","tag-112","tag-588","tag-589"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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