{"id":582,"date":"2022-04-26T14:00:00","date_gmt":"2022-04-26T05:00:00","guid":{"rendered":"https:\/\/rp.kddi-research.jp\/atelier\/column\/archives\/582"},"modified":"2022-04-26T14:00:00","modified_gmt":"2022-04-26T05:00:00","slug":"%e5%a4%a7%e4%bc%81%e6%a5%ad%e3%81%8cd2c%e3%82%92%e7%9b%ae%e6%8c%87%e3%81%99%e3%83%af%e3%82%b1","status":"publish","type":"post","link":"https:\/\/rp.kddi-research.jp\/atelier\/column\/archives\/582","title":{"rendered":"\u5927\u4f01\u696d\u304cD2C\u3092\u76ee\u6307\u3059\u30ef\u30b1"},"content":{"rendered":" <h4 class=\"wp-block-heading\"><strong>\u3042\u308a\u3048\u306a\u3044\u795e\u5bfe\u5fdc<\/strong><\/h4>    <p>\u7c73\u30ef\u30b7\u30f3\u30c8\u30f3\u5dde\u306b\u4f4f\u3080\u30b9\u30fc\u30b6\u30f3\u30fb\u30b7\u30b0\u30e0\u30f3\u30c9\u306b\u306f\u304a\u6c17\u306b\u5165\u308a\u306e\u65b0\u8208\u30b9\u30cb\u30fc\u30ab\u30fc\u30d6\u30e9\u30f3\u30c9\u304c\u3042\u308b\u3002\u3042\u308b\u65e5\u30b9\u30fc\u30b6\u30f3\u304c\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u3092\u30b9\u30de\u30db\u3067\u773a\u3081\u3066\u3044\u305f\u3068\u3053\u308d\u3001\u30b9\u30ab\u30a4\u30d6\u30eb\u30fc\u306e\u30b9\u30cb\u30fc\u30ab\u30fc\u306b\u76ee\u304c\u596a\u308f\u308c\u305f\u3002\u3057\u304b\u3057\u305d\u308c\u306f\u7537\u6027\u5411\u3051\u5546\u54c1\u3068\u3042\u308b\u3002\u305d\u3053\u3067\u30b9\u30fc\u30b6\u30f3\u306f\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u300c\u304a\u306d\u304c\u3044\uff01\uff01\u3053\u306e\u7537\u6027\u5411\u3051\u306e\u9752\u3044\u30b7\u30e5\u30fc\u30ba\u3092\u5973\u6027\u5411\u3051\u306b\u3082\u51fa\u3057\u3066\uff01\u51fa\u3057\u3066\u304f\u308c\u305f\u3089\u3059\u3050\u306b\u8cb7\u3046\u304b\u3089\uff01\u300d\u3068\u6295\u7a3f\u3057\u305f\u3002\u3059\u308b\u3068\u30d6\u30e9\u30f3\u30c9\u306f\u3059\u3050\u306b\u52d5\u3044\u305f\u3002\u308f\u305a\u304b\u306a\u671f\u9593\u3067\u5973\u6027\u5411\u3051\u5546\u54c1\u3092\u5b8c\u6210\u3055\u305b\u3001\u305d\u3057\u3066\u30b9\u30fc\u30b6\u30f3\u306b\u5b9b\u3066\u3066\u305d\u306e\u5546\u54c1\u306e\u767a\u58f2\u3092\u5831\u544a\u3057\u305f\u306e\u3060\uff08\u56f3\u88681\uff09\u3002\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306a\u3089\u3067\u306f\u306e\u30b9\u30d4\u30fc\u30c7\u30a3\u306a\u30d5\u30c3\u30c8\u30ef\u30fc\u30af\u304c\u969b\u7acb\u3064\u3002\u5f7c\u3089\u306b\u306f\u4f1a\u8b70\u306e\u305f\u3081\u306e\u4f1a\u8b70\u3082\u3001\u6c17\u304c\u9060\u304f\u306a\u308b\u3088\u3046\u306a\u90e8\u9580\u9593\u8abf\u6574\u3082\u3001\u60c5\u5831\u30c9\u30ab\u76db\u308a\u306e\u8cc7\u6599\u4f5c\u308a\u3082\u3001\u305d\u306e\u8cc7\u6599\u306e\u201d\u3066\u306b\u3092\u306f\u201d\u30c1\u30a7\u30c3\u30af\u3082\u306a\u3044\u3002\u9867\u5ba2\u306e\u69d8\u3005\u306a\u58f0\u3092\u3059\u3070\u3084\u304f\u5546\u54c1\u6539\u826f\u306b\u53cd\u6620\u3057\u3066\u304d\u305f\u3053\u3068\u3067\u3001\u9867\u5ba2\u305f\u3061\u306f\u300c\u30d6\u30e9\u30f3\u30c9\u304c\u81ea\u5206\u305f\u3061\u306e\u58f0\u3092\u805e\u3044\u3066\u304f\u308c\u3066\u3044\u308b\u300d\u3068\u8a8d\u8b58\u3059\u308b\u3002\u3053\u3046\u3057\u3066\u3001\u3055\u3089\u306b\u826f\u8cea\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u304c\u96c6\u307e\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u9867\u5ba2\u306e\u3064\u306a\u304c\u308a\u306f\u5f37\u56fa\u306b\u306a\u3063\u3066\u3044\u3063\u305f\u3002<\/p>    <div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2022\/04\/d2c1-1.png\" alt=\"\" class=\"wp-image-583\" width=\"450\" srcset=\"https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2022\/04\/d2c1-1.png 947w, https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2022\/04\/d2c1-1-300x195.png 300w\" sizes=\"(max-width: 947px) 100vw, 947px\" \/><figcaption>\u56f3\u88681&nbsp;&nbsp;SNS\u4e0a\u3067\u30d6\u30e9\u30f3\u30c9\u304c\u30b9\u30fc\u30b6\u30f3\u306b\u5546\u54c1\u306e\u767a\u58f2\u3092\u5831\u544a<br>\u51fa\u6240\uff1a\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0<\/figcaption><\/figure><\/div>    <div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h4 class=\"wp-block-heading\"><strong>D2C<\/strong><strong>\u306f\u7cbe\u795e\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u91cd\u8996<\/strong><\/h4>    <p>\u3053\u306e\u30b9\u30cb\u30fc\u30ab\u30fc\u30d6\u30e9\u30f3\u30c9\u306e\u540d\u524d\u306f\u7c73\u30aa\u30fc\u30eb\u30d0\u30fc\u30ba\uff08Allbirds\uff09\u30022016\u5e74\u5275\u696d\u306e\u30b5\u30b9\u30c6\u30a4\u30ca\u30d3\u30ea\u30c6\u30a3\u3092\u91cd\u8996\u3059\u308b\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u5148\u8ff0\u306e\u3088\u3046\u306a\u9867\u5ba2\u3068\u306e\u30c0\u30a4\u30ec\u30af\u30c8\u306a\u95a2\u4fc2\u6027\u3092\u5f37\u307f\u306b\u4e00\u6c17\u306b\u6210\u9577\u3057\u305f\u30022016\u5e74\u306e\u767a\u58f2\u304b\u30892\u5e74\u3067\u30b7\u30e5\u30fc\u30ba\u306e\u7dcf\u58f2\u4e0a\u306f1\u5104\u30c9\u30eb\u306b\u5230\u9054\u30012021\u5e7411\u6708\u306b\u306f\u5275\u696d\u308f\u305a\u304b5\u5e74\u3067\u7c73\u682a\u5f0f\u4e0a\u5834\u3092\u679c\u305f\u3057\u305f\u3002<\/p>    <p>\u30aa\u30fc\u30eb\u30d0\u30fc\u30ba\u306fD2C\uff08Direct to Consumer\uff09\u3068\u3044\u3046\u30d3\u30b8\u30cd\u30b9\u5f62\u614b\u3067\u3088\u304f\u77e5\u3089\u308c\u308b\u3002D2C\u3068\u306f\u30d6\u30e9\u30f3\u30c9\u304c\u9867\u5ba2\u3068\u30c0\u30a4\u30ec\u30af\u30c8\u306b\u3064\u306a\u304c\u308b\u5f62\u614b\u306e\u30d3\u30b8\u30cd\u30b9\u3060\u3002\u76f4\u8ca9\u30e2\u30c7\u30eb\u3092\u8d77\u70b9\u3068\u3059\u308b\u3053\u3068\u306b\u52a0\u3048\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u89b3\u3084\u54f2\u5b66\u3092\u4f1d\u3048\u5171\u611f\u3092\u5f97\u306a\u304c\u3089\u5546\u54c1\u3092\u63d0\u4f9b\u3059\u308b\uff08\u56f3\u88682\uff09\u3002\u300c\u7cbe\u795e\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u91cd\u8996\u300d\u3057\u3066\u3044\u308b\u70b9\u304c\u4e00\u822c\u7684\u306aEC\u3068\u306e\u5927\u304d\u306a\u9055\u3044\u3060\u3002<\/p>    <div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2022\/04\/d2c1-2.svg\" alt=\"\" class=\"wp-image-585\"\/><figcaption>\u56f3\u88682&nbsp;&nbsp;D2C\u306e\u30d3\u30b8\u30cd\u30b9\u5f62\u614b<br>\u51fa\u6240\uff1aD2C\u30d6\u30e9\u30f3\u30c9\u300cFabric Tokyo\u300d\u306e\u8cc7\u6599\u306a\u3069\u3092\u53c2\u8003\u306bKDDI\u7dcf\u5408\u7814\u7a76\u6240\u4f5c\u6210<\/figcaption><\/figure><\/div>    <div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h4 class=\"wp-block-heading\"><strong>\u7c73\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u300c\u65b0\u3057\u3044\u6b66\u5668\u300d\u3068\u306a\u3063\u305fD2C<\/strong><\/h4>    <p>\u73fe\u5728\u306eD2C\u30e0\u30fc\u30d6\u30e1\u30f3\u30c8\u306e\u59cb\u307e\u308a\u306f2010\u5e74\u524d\u5f8c\u306e\u7c73\u56fd\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u30b7\u30fc\u30f3\u306b\u3055\u304b\u306e\u307c\u308b\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u76f4\u8ca9\u3068SNS\u4e2d\u5fc3\u306e\u30c0\u30a4\u30ec\u30af\u30c8\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u3001\u30a2\u30d1\u30fc\u30c8\u306e\u4e00\u5ba4\u304b\u3089\u3067\u3082\u4f4e\u30b3\u30b9\u30c8\u304b\u3064\u4f4e\u30ea\u30b9\u30af\u306b\u30d6\u30e9\u30f3\u30c9\u306e\u7acb\u3061\u4e0a\u3052\u304c\u53ef\u80fd\u306b\u306a\u3063\u305f\u3002\u3053\u306e\u9803\u3044\u3061\u65e9\u304f\u7c73\u56fd\u3067\u59cb\u307e\u3063\u3066\u3044\u305f\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u666e\u53ca\u3082D2C\u9686\u76db\u3092\u5f8c\u62bc\u3057\u305f\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e38\u6642\u63a5\u7d9a\u30c7\u30d0\u30a4\u30b9\u304c\u5e83\u307e\u308a\u3001\u3064\u307e\u3089\u306a\u3044\u4f1a\u8b70\u306e\u6642\u9593\u306fSNS\u30c1\u30a7\u30c3\u30af\u3084\u8cb7\u3044\u7269\u306e\u6642\u9593\u3068\u306a\u3063\u305f\u3002<\/p>    <p>\u7d9a\u3005\u3068\u767b\u5834\u3057\u305fD2C\u30d6\u30e9\u30f3\u30c9\u306e\u4e2d\u306b\u306f\u540c\u696d\u306e\u8001\u8217\u4f01\u696d\u3092\u6253\u3061\u8ca0\u304b\u3059\u307b\u3069\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u751f\u307f\u51fa\u3057\u305f\u3082\u306e\u3082\u3042\u308b\uff08\u30de\u30c3\u30c8\u30ec\u30b9D2C\u306e\u30ad\u30e3\u30b9\u30d1\u30fc\uff09\u3002D2C\u306f\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306b\u3068\u3063\u3066\u306e\u300c\u65b0\u3057\u3044\u6b66\u5668\u300d\u3068\u306a\u3063\u305f\u3002<\/p>    <div style=\"height:74px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h4 class=\"wp-block-heading\"><strong>\u5927\u4f01\u696d\u304c\u6b32\u3057\u3044\u300c\u5171\u611f\u3092\u4f34\u3046ID\u300d<\/strong><\/h4>    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   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