{"id":598,"date":"2022-05-12T18:30:00","date_gmt":"2022-05-12T09:30:00","guid":{"rendered":"https:\/\/rp.kddi-research.jp\/atelier\/column\/archives\/598"},"modified":"2024-05-27T10:44:04","modified_gmt":"2024-05-27T01:44:04","slug":"%e3%83%a1%e3%83%bc%e3%82%ab%e3%83%bc%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e3%81%8c%e3%82%b7%e3%83%95%e3%83%88%e3%81%99%e3%82%8b%e3%80%9c%e3%80%8c%e3%83%a2%e3%83%8e%e5%a3%b2%e3%82%8a%e3%80%8d%e3%81%8b","status":"publish","type":"post","link":"https:\/\/rp.kddi-research.jp\/atelier\/column\/archives\/598","title":{"rendered":"\u30e1\u30fc\u30ab\u30fc\u30d3\u30b8\u30cd\u30b9\u304c\u30b7\u30d5\u30c8\u3059\u308b\u301c\u300c\u30e2\u30ce\u58f2\u308a\u300d\u304b\u3089\u300c\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u63d0\u6848\u300d\u3078"},"content":{"rendered":"\n

\u4e0d\u540d\u8a89\u306a\u30e9\u30f3\u30ad\u30f3\u30b0<\/h2>\n\n\n\n

1\u4f4d\u3000\u30b8\u30e5\u30fc\u30b5\u30fc\u3001\u30df\u30ad\u30b5\u30fc
2\u4f4d\u3000\u30db\u30c3\u30c8\u30d7\u30ec\u30fc\u30c8
3\u4f4d\u3000\u305f\u3053\u713c\u304d\u5668
4\u4f4d\u3000\u30db\u30fc\u30e0\u30d9\u30fc\u30ab\u30ea\u30fc
5\u4f4d\u3000\u30d5\u30fc\u30c9\u30d7\u30ed\u30bb\u30c3\u30b5\u30fc
6\u4f4d\u3000\u30b3\u30fc\u30d2\u30fc\u30e1\u30fc\u30ab\u30fc\u3001\u30a8\u30b9\u30d7\u30ec\u30c3\u30bd\u30e1\u30fc\u30ab\u30fc<\/p>\n\n\n\n

\u4e0a\u8a18\u306f\u3001\u8cb7\u3063\u305f\u3051\u3069\u4f7f\u3063\u3066\u3044\u306a\u3044\u30ad\u30c3\u30c1\u30f3\u5bb6\u96fb\u30e9\u30f3\u30ad\u30f3\u30b0[1]<\/sup><\/a>\u3067\u3042\u308b\u3002\u601d\u3044\u5f53\u305f\u308b\u30e2\u30ce\u3070\u304b\u308a\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002\u8cb7\u3046\u524d\u306f\u3069\u308c\u3082\u9b45\u529b\u7684\u3067\u3042\u308a\u3001\u3064\u3044\u3064\u3044\u305d\u306e\u5bb6\u96fb\u304c\u3042\u308b\u30ef\u30f3\u30e9\u30f3\u30af\u4e0a\u306e\u751f\u6d3b\u3092\u5984\u60f3\u3059\u308b\u304c\u3001\u8cb7\u3063\u305f\u5f8c\u306b\u5b9f\u969b\u306b\u4f7f\u7528\u3059\u308b\u306e\u306f\u305b\u3044\u305c\u3044\u6570\u56de\u7a0b\u5ea6\u3001\u3068\u3044\u3046\u30d1\u30bf\u30fc\u30f3\u3082\u591a\u3044\u306f\u305a\u30021\u4f4d\u306e\u30b8\u30e5\u30fc\u30b5\u30fc\u306b\u81f3\u3063\u3066\u306f\u3082\u3046\u30e9\u30f3\u30ad\u30f3\u30b0\u304b\u3089\u5916\u3057\u3066\u6bbf\u5802\u5165\u308a\u3055\u305b\u3066\u3082\u3044\u3044\u306e\u3067\u306f\u306a\u3044\u304b\uff08\u79c1\u3082\u904e\u53bb\u306b\u30b8\u30e5\u30fc\u30b5\u30fc2\u6a5f\u3092\u6b7b\u8535\u3055\u305b\u3066\u3044\u308b\uff09\u3002\u3057\u307c\u308a\u305f\u3066\u306e\u91ce\u83dc\u30b8\u30e5\u30fc\u30b9\u3067\u4e00\u65e5\u3092\u30b9\u30bf\u30fc\u30c8\u3059\u308b\u751f\u6d3b\u306f\u82b8\u80fd\u4eba\u4ee5\u5916\u306b\u306f\u4e0d\u53ef\u80fd\u306a\u3088\u3046\u3060\u3002<\/p>\n\n\n\n

\u3068\u3053\u308d\u304c\u3001\u3053\u306e\u5b09\u3057\u304f\u306a\u3044\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u30ec\u30ae\u30e5\u30e9\u30fc\u30e1\u30f3\u30d0\u30fc\u3067\u3082\u3042\u308b\u30b8\u30e5\u30fc\u30b5\u30fc\u3001\u30db\u30fc\u30e0\u30d9\u30fc\u30ab\u30ea\u30fc\u3001\u30b3\u30fc\u30d2\u30fc\u30e1\u30fc\u30ab\u30fc\u306a\u3069\u3092\u4f7f\u3063\u305f\u65b0\u3057\u3044\u30b5\u30fc\u30d3\u30b9\u304c\u767b\u5834\u3057\u305f\u3002\u30d1\u30ca\u30bd\u30cb\u30c3\u30af\u304c2021\u5e746\u6708\u306b\u59cb\u3081\u305ffoodable\uff08\u30d5\u30fc\u30c0\u30d6\u30eb\uff09\u3060\u3002<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u30de\u30b7\u30f3\uff0b\u98df\u6750\u3092D2C\u30b5\u30d6\u30b9\u30af\u3067\u63d0\u4f9b<\/h2>\n\n\n\n

foodable\u306f\u6700\u65b0\u306e\u30ad\u30c3\u30c1\u30f3\u5bb6\u96fb\u3068\u98df\u6750\u3092\u30bb\u30c3\u30c8\u63d0\u4f9b\u3059\u308bD2C\uff08Direct to Consumer\uff09\u578b\u306e\u30b5\u30d6\u30b9\u30af\u3060\u3002\u4f8b\u3048\u3070\u30db\u30fc\u30e0\u30d9\u30fc\u30ab\u30ea\u30fc\u306e\u30b3\u30fc\u30b9\u3067\u306f\u3001\u65b0\u54c1\u306e\u30db\u30fc\u30e0\u30d9\u30fc\u30ab\u30ea\u30fc\u304c\u5229\u7528\u3067\u304d7\u7a2e\u985e\u304b\u3089\u9078\u3079\u308b\u30d1\u30f3\u30df\u30c3\u30af\u30b9\uff08\u7c89\uff09\u304c\u6bce\u67081\u888b\u5c4a\u304f\u3002\u540c\u69d8\u306b\u3001\u30b9\u30e0\u30fc\u30b8\u30fc\u306e\u30b3\u30fc\u30b9\u306a\u3089\u30bf\u30f3\u30d6\u30e9\u30fc\u30df\u30ad\u30b5\u30fc\uff0b\u51b7\u51cd\u30b9\u30e0\u30fc\u30b8\u30fc\u30ad\u30c3\u30c8\u3001\u3068\u3044\u3063\u305f\u5177\u5408\u306b\u51689\u30b3\u30fc\u30b9\u3092\u5404\u30053,980\u5186\/\u6708\u3067\u63d0\u4f9b\u3059\u308b[2]<\/sup><\/a>\u3002<\/p>\n\n\n

\n
\"\"
\u56f3\u88681\u3000\u30d1\u30ca\u30bd\u30cb\u30c3\u30af\u306efoodable \u30db\u30fc\u30e0\u30d9\u30fc\u30ab\u30ea\u30fc\u306e\u30b3\u30fc\u30b9
\u51fa\u6240\uff1a\u30d1\u30ca\u30bd\u30cb\u30c3\u30af<\/figcaption><\/figure><\/div>\n\n\n

\u3053\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u306f\u7279\u7b46\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u304c2\u3064\u3042\u308a\u3001\u3044\u305a\u308c\u3082\u4eca\u5f8c\u306e\u30e1\u30fc\u30ab\u30fc\u30d3\u30b8\u30cd\u30b9\u306e\u65b0\u3057\u3044\u652f\u6d41\u306b\u767a\u5c55\u3057\u3066\u3044\u304f\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u30cf\u30a4\u30e9\u30a4\u30c8\u3057\u305f\u3044\u3002<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u2460 \u300c\u5bb6\u96fb\u8ca9\u58f2\u300d\u304b\u3089\u300c\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u63d0\u6848\u300d\u3078<\/strong><\/h4>\n\n\n\n

foodable\u304c\u91cd\u8996\u3057\u3066\u3044\u308b\u306e\u306f\u300c\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306e\u63d0\u6848\u300d\u3060\u3068\u8003\u3048\u3089\u308c\u308b\u3002\u3064\u307e\u308a\u3001\u713c\u304d\u305f\u3066\u30d1\u30f3\u306e\u3042\u308b\u751f\u6d3b\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30b9\u30e0\u30fc\u30b8\u30fc\u3067\u59cb\u307e\u308b\u4e00\u65e5\uff08\u77f3\u7530\u7d14\u4e00\u4ee5\u5916\u306e\u4eba\u306b\u3082\u3067\u304d\u308b\uff01\uff09\u306a\u3069\u3060\u3002<\/p>\n\n\n\n

\u751f\u6d3b\u8005\u3068\u76f4\u63a5\u3064\u306a\u304c\u308bD2C\u578b\u306e\u30b5\u30d6\u30b9\u30af\u306f\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u63d0\u6848\u306b\u9069\u3057\u3066\u3044\u308b\u3002\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306b\u5408\u308f\u305b\u3066\u4f01\u753b\u3057\u305f\u5546\u54c1\u306e\u4fa1\u5024\u3092\u4f1d\u3048\u306a\u304c\u3089\u63d0\u4f9b\u3059\u308b\u3001\u3057\u304b\u3082\u76f4\u63a5\uff08D2C\uff09\u304b\u3064\u7d99\u7d9a\u7684\uff08\u30b5\u30d6\u30b9\u30af\uff09\u306b\u3060\u3002foodable\u306f\u5bb6\u96fb\u3068\u98df\u6750\u3092\u30bb\u30c3\u30c8\u3067\u7d99\u7d9a\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u751f\u6d3b\u8005\u306e\u65b0\u3057\u3044\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3092\u652f\u63f4\u3059\u308b\u3002\u3053\u308c\u306f\u5bb6\u96fb\u30e1\u30fc\u30ab\u30fc\u306e\u4f1d\u7d71\u7684\u30d3\u30b8\u30cd\u30b9\u3067\u3042\u308b\u88fd\u54c1\u58f2\u308a\u5207\u308a\u30e2\u30c7\u30eb\u3068\u306f\u5927\u304d\u304f\u7570\u306a\u308b\u3002\u516c\u5f0f\u306b\u3059\u308b\u3068\uff08\u3057\u306a\u304f\u3066\u3082\u3044\u3044\u306e\u3067\u3059\u304c\uff09\u3053\u3046\u3044\u3046\u611f\u3058\u3060\u308d\u3046\u304b\u3002<\/p>\n\n\n\n

\uff08\u30de\u30b7\u30f3\uff0b\u98df\u54c1\uff09\u00d7D2C\u578b\u30b5\u30d6\u30b9\u30af \uff1d \u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u63d0\u6848<\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n

\u2461 \u4ed6\u793e\u3068\u306e\u5354\u696d\u306b\u3088\u308b\u4fa1\u5024\u3065\u304f\u308a<\/strong><\/h4>\n\n\n\n

\u30d1\u30ca\u30bd\u30cb\u30c3\u30af\u306f\u6a5f\u5668\u30e1\u30fc\u30ab\u30fc\u306a\u306e\u3067\u5f53\u7136\u306a\u304c\u3089\u81ea\u793e\u3067\u98df\u54c1\u958b\u767a\u306a\u3069\u306f\u3057\u306a\u3044\u3002foodable\u306f\u3001\u98df\u54c1\u3092\u6271\u3046\u4f01\u696d\u3068\u306e\u5354\u696d\u306b\u3088\u3063\u3066\u30b5\u30fc\u30d3\u30b9\u3092\u5b9f\u73fe\u3055\u305b\u305f\u3002\u4f8b\u3048\u3070\u3001\u30db\u30fc\u30e0\u30d9\u30fc\u30ab\u30ea\u30fc\u30b3\u30fc\u30b9\u306e\u5c02\u7528\u30d1\u30f3\u30df\u30c3\u30af\u30b9\u306f\u65e5\u6e05\u88fd\u7c89\u304c\u958b\u767a\u3057\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3002\u30b9\u30e0\u30fc\u30b8\u30fc\u30b3\u30fc\u30b9\u306e\u51b7\u51cd\u30b9\u30e0\u30fc\u30b8\u30fc\u30ad\u30c3\u30c8\u306f\u697d\u5929\u30d5\u30a1\u30fc\u30e0\u304c\u3001\u30b3\u30fc\u30d2\u30fc\u306e\u30b3\u30fc\u30b9\u306e\u8c46\u306a\u3089\u4eac\u90fd\u306b\u3042\u308b\u5275\u696d70\u5e74\u306e\u30ad\u30e7\u30fc\u30ef\u30ba\u73c8\u7432\u304c\u63d0\u4f9b\u3059\u308b\u3002\u63d0\u6848\u3057\u305f\u3044\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306b\u5408\u308f\u305b\u3066\u69d8\u3005\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u4f01\u696d\u3068\u7d44\u3093\u3067\u3044\u308b\u306e\u3060\u3002<\/p>\n\n\n\n

\u307e\u305f\u3001\u5192\u982d\u3075\u308c\u305f\u3088\u3046\u306b\u3001\u5bb6\u96fb\u306f\u4f7f\u308f\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u304c\u3001foodable\u306f\u305d\u306e\u8981\u56e0\u306b\u3082\u3057\u3063\u304b\u308a\u5bfe\u51e6\u3057\u3066\u3044\u308b\u3002\u4f8b\u3048\u3070\u3001\u30db\u30fc\u30e0\u30d9\u30fc\u30ab\u30ea\u30fc\u3092\u4f7f\u308f\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u5927\u304d\u306a\u8981\u56e0\u306e1\u3064\u304c\u300c\u6750\u6599\u306e\u8a08\u91cf\u306e\u624b\u9593\u300d\u3060\u3002foodable\u3067\u306f\u5fc5\u8981\u306a\u7c89\u3092\u3042\u3089\u304b\u3058\u3081\u30df\u30c3\u30af\u30b9\u3057\u30661\u56de\u5206\u3092\u500b\u88c5\u3059\u308b\u4ed5\u69d8\u306b\u3057\u305f\u3053\u3068\u3067\u3001\u5229\u7528\u8005\u306e\u8a08\u91cf\u306e\u624b\u9593\u3092\u7701\u3044\u305f\u3002\u30b5\u30fc\u30d3\u30b9\u5316\u306e\u4e2d\u3067\u5229\u7528\u8005\u306e\u30da\u30a4\u30f3\u30dd\u30a4\u30f3\u30c8\u3082\u89e3\u6d88\u3057\u3066\u3044\u308b\u3002<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u30de\u30b7\u30f3\uff0b\u98df\u6750\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u63d0\u6848\u30b5\u30fc\u30d3\u30b9\u306f\u4ed6\u306b\u3082<\/h2>\n\n\n\n

\u30d1\u30ca\u30bd\u30cb\u30c3\u30af\u306f2019\u5e74\u306b\u4e00\u8db3\u65e9\u304f\u3001\u540c\u7a2e\u306e\u30b5\u30fc\u30d3\u30b9\u3068\u3057\u3066\u30b3\u30fc\u30d2\u30fc\u7119\u714e\u306eD2C\u30b5\u30d6\u30b9\u30af\u300c\u30b6\u30fb\u30ed\u30fc\u30b9\u30c8\u300d\u3092\u59cb\u3081\u3066\u3044\u308b\u3002\u5229\u7528\u8005\u306f\u7119\u714e\u5668\uff08\uff01\uff09\u3092\u8cfc\u5165\u3057\u3001\u6bce\u6708\u9001\u3089\u308c\u3066\u304f\u308b\u751f\u8c46\uff08\uff01\uff09\u3092\u81ea\u5b85\u3067\u7119\u714e\u3057\u3066\u697d\u3057\u3080\uff08\uff01\uff01\uff09\u3068\u3044\u3046\u653b\u3081\u305f\u30b5\u30fc\u30d3\u30b9\u3060\u3002\u3053\u3053\u3067\u3082\u751f\u8c46\u306f\u5c02\u9580\u5546\u793e\u30fb\u77f3\u5149\u5546\u4e8b\u3068\u306e\u63d0\u643a\u306b\u3088\u308a\u8abf\u9054\u3057\u3066\u304a\u308a\u3001foodable\u3068\u540c\u3058\u304f\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u63d0\u6848\u578b\u306e\u30b5\u30fc\u30d3\u30b9\u3060\u3002\u30d1\u30ca\u30bd\u30cb\u30c3\u30af\u304c\u4f1d\u7d71\u7684\u306a\u30e1\u30fc\u30ab\u30fc\u30d3\u30b8\u30cd\u30b9\u3068\u306f\u7570\u306a\u308b\u65b0\u305f\u306a\u53ef\u80fd\u6027\u3092\u6a21\u7d22\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u3046\u304b\u304c\u3048\u308b\u3002<\/p>\n\n\n\n

\u30d1\u30ca\u30bd\u30cb\u30c3\u30af\u4ee5\u5916\u3067\u3082\u3001\u30c7\u30ed\u30f3\u30ae\u306e\u300c\u30df\u30fc\u30aa\uff01\u30c7\u30ed\u30f3\u30ae\u300d\u306f\u3001\u30c7\u30ed\u30f3\u30ae\u306e\u30b3\u30fc\u30d2\u30fc\u30de\u30b7\u30f3\u3068\u3001\u30a4\u30bf\u30ea\u30a2\u306e\u8001\u8217\u30ed\u30fc\u30b9\u30bf\u30fc\u30fb\u30e0\u30bb\u30c3\u30c6\u30a3\u793e\u306e\u30b3\u30fc\u30d2\u30fc\u8c46\u3092\u30bb\u30c3\u30c8\u3067\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3002<\/p>\n\n\n

\n
\"\"
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<\/div>\n\n\n\n

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<\/div>\n\n\n\n

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https:\/\/rp.kddi-research.jp\/atelier\/column\/archives\/582<\/a><\/p>\n\n\n\n

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\u30de\u30b9\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u30d2\u30c3\u30c8\u3057\u306a\u3044\u6642\u4ee3\u306eD2C \uff08Direct to Consumer\uff09
h<\/a>ttps:\/\/rp.kddi-research.jp\/article\/RA2019015<\/a>
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https:\/\/rp.kddi-research.jp\/article\/RA2021015<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

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[1]<\/sup><\/a> \u30de\u30a4\u30dc\u30a4\u30b9\u30b3\u30e0\u306b\u3088\u308b\u8abf\u67fb\uff08\u51fa\u6240\uff1aDIME\uff082021.04.16\uff09\uff09https:\/\/dime.jp\/genre\/1120093\/<\/a>
[2]<\/sup><\/a> \u6700\u4f4e\u5229\u7528\u671f\u9593\u3042\u308a
[3]<\/sup><\/a> \u30ea\u30af\u30eb\u30fc\u30c8\u4f4f\u307e\u3044\u30ab\u30f3\u30d1\u30cb\u30fc\u306b\u3088\u308b\u8abf\u67fb\uff08\u51fa\u6240\uff1a\u30b9\u30fc\u30e2\u30b8\u30e3\u30fc\u30ca\u30eb\uff082017.01.25\uff09\uff09
\u3000 https:\/\/suumo.jp\/journal\/2017\/01\/25\/126858\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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