{"id":620,"date":"2022-06-03T18:34:07","date_gmt":"2022-06-03T09:34:07","guid":{"rendered":"https:\/\/rp.kddi-research.jp\/atelier\/column\/archives\/620"},"modified":"2022-06-03T18:34:07","modified_gmt":"2022-06-03T09:34:07","slug":"d2c%e3%81%ae%e5%85%a8%e7%9b%9b%e6%9c%9f%e3%81%af%e3%81%93%e3%82%8c%e3%81%8b%e3%82%89-%e3%80%9c%e3%82%b5%e3%82%b9%e3%83%86%e3%83%8a%e3%83%93%e3%83%aa%e3%83%86%e3%82%a3%e3%81%ae%e6%99%82%e4%bb%a3","status":"publish","type":"post","link":"https:\/\/rp.kddi-research.jp\/atelier\/column\/archives\/620","title":{"rendered":"D2C\u306e\u5168\u76db\u671f\u306f\u3053\u308c\u304b\u3089 \u301c\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u306e\u6642\u4ee3\u306b\u6d3b\u304d\u308b\u30c0\u30a4\u30ec\u30af\u30c8\u63a5\u70b9"},"content":{"rendered":" <h4 class=\"uagb-heading-text wp-block-heading\">\u30b3\u30ed\u30ca\u798d\u3067\u3082\u5897\u3048\u308b\u53e4\u7740\u5c4b<\/h4>    <p>\u6771\u4eac\u4e16\u7530\u8c37\u306e\u4e0b\u5317\u6ca2\u306f\u53e4\u7740\u306e\u8857\u3068\u3057\u3066\u6709\u540d\u3060\u3002\u65e5\u672c\u306f\u5bfa\u793e\u4ecf\u95a3\u306e\u6570<a href=\"#ref1\"><sup>[1]<\/sup><\/a>\uff08\u7d0415.6\u4e07\u7b87\u6240\uff09\u304c\u30b3\u30f3\u30d3\u30cb\u306e\u6570<a href=\"#ref2\"><sup>[2]<\/sup><\/a>\uff08\u7d045.6\u4e07\u7b87\u6240\uff09\u3088\u308a\u591a\u3044\u3068\u8a00\u308f\u308c\u308b\u304c\u3001\u3053\u3053\u4e0b\u5317\u6ca2\u3067\u306f\u30b3\u30f3\u30d3\u30cb\u3088\u308a\u3082\u5bfa\u793e\u3088\u308a\u3082\u53e4\u7740\u5c4b\u304c\u591a\u3044\u3002\u6628\u4eca\u3001\u30b3\u30ed\u30ca\u306e\u5f71\u97ff\u3067\u64a4\u9000\u3057\u305f\u98f2\u98df\u5e97\u306e\u8de1\u5730\u306b\u3082\u53e4\u7740\u5c4b\u304c\u7d9a\u3005\u3068\u65b0\u898f\u51fa\u5e97\u3057\u3066\u3044\u308b<a href=\"#ref3\"><sup>[3]<\/sup><\/a>\u3002<br>\u65e5\u672c\u5168\u56fd\u3067\u307f\u3066\u3082\u53e4\u7740\u30cb\u30fc\u30ba\u306f\u9ad8\u307e\u3063\u3066\u304a\u308a\u3001\u697d\u5929\u306e\u30d5\u30ea\u30de\u30a2\u30d7\u30ea\u300c\u30e9\u30af\u30de\u300d\u3067\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u300c\u53e4\u7740\u300d\u304c\u542b\u307e\u308c\u308b\u5546\u54c1\u306e2021\u5e741\u301c2\u6708\u306b\u304a\u3051\u308b\u53d6\u5f15\u91cf\u304c\u524d\u5e74\u540c\u671f\u306e2\u500d\u306b\u4f38\u3073\u3066\u3044\u308b<a href=\"#ref4\"><sup>[4]<\/sup><\/a>\u3002\u3069\u3046\u306a\u3063\u3066\u3044\u308b\u306e\u3060\u308d\u3046\uff1f<\/p>    <div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2022\/06\/fig1_map.png\" alt=\"\" class=\"wp-image-636\" width=\"450\" srcset=\"https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2022\/06\/fig1_map.png 511w, https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2022\/06\/fig1_map-298x300.png 298w, https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2022\/06\/fig1_map-150x150.png 150w\" sizes=\"(max-width: 511px) 100vw, 511px\" \/><figcaption>\u56f3\u88681\u3000\u4e0b\u5317\u6ca2\u306e\u53e4\u7740\u5c4b\uff08Google Map\u306b\u3066\u201d\u53e4\u7740\u201d\u3067\u691c\u7d22\uff09<\/figcaption><\/figure><\/div>    <div style=\"height:74px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h4 class=\"wp-block-heading\">\u4e16\u754c\u3067\u9ad8\u307e\u308b\u53e4\u7740\u9700\u8981\u301c\u4eca\u56de\u306f\u30d6\u30fc\u30e0\u3067\u7d42\u308f\u3089\u306a\u3044\uff1f<\/h4>    <p>\u53e4\u7740\u30cb\u30fc\u30ba\u306e\u9ad8\u307e\u308a\u306f\u8af8\u5916\u56fd\u3067\u3082\u540c\u69d8\u3060\u3002\u53e4\u7740\u306e\u8cfc\u5165\u7387\u306f\u3042\u3089\u3086\u308b\u4e16\u4ee3\u3067\u4f38\u3073\u3066\u3044\u308b\u304c\u3001\u4e2d\u3067\u3082\u74b0\u5883\u3084\u793e\u4f1a\u554f\u984c\u306b\u654f\u611f\u3068\u3055\u308c\u308bZ\u4e16\u4ee3\u3084\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306e\u53e4\u7740\u8cfc\u5165\u7387\u306f\u7279\u306b\u9ad8\u304f\u3001\u305d\u306e\u4f38\u3073\u3082\u5927\u304d\u3044\uff08\u56f3\u88682\uff09\u3002\u3053\u306e\u4e16\u4ee3\u304c\u73fe\u5728\u306e\u53e4\u7740\u30cb\u30fc\u30ba\u3092\u5f15\u304d\u4e0a\u3052\u3066\u3044\u308b\u306e\u3060\u3002<br>\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306e\u4e16\u754c\u3067\u53e4\u7740\u30d6\u30fc\u30e0\u306f\u6570\u5e74\u5468\u671f\u3067\u3084\u3063\u3066\u304f\u308b\u3002\u3057\u304b\u3057\u4eca\u56de\u304c\u30b5\u30b9\u30c6\u30a4\u30ca\u30d6\u30eb\u6587\u8108\u306e\u9700\u8981\u5897\u306a\u3089\u3070\u3001\u3088\u308a\u6301\u7d9a\u529b\u306e\u3042\u308b\u30e0\u30fc\u30d6\u30e1\u30f3\u30c8\u306b\u306a\u308b\u3060\u308d\u3046\u3002<\/p>    <div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2022\/06\/fig2_chart-1024x852.png\" alt=\"\" class=\"wp-image-637\" width=\"450\" srcset=\"https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2022\/06\/fig2_chart-1024x852.png 1024w, https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2022\/06\/fig2_chart-300x250.png 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u56f3\u88682 \u82e5\u5e74\u5c64\u307b\u3069\u4e2d\u53e4\u3092\u8cb7\u3063\u3066\u304a\u308a\u3001\u8cfc\u5165\u7387\u306f\u4ee5\u524d\u3088\u308a\u5897\u3057\u3066\u3044\u308b<br>\uff08\u4e2d\u53e4\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30a2\u30a4\u30c6\u30e0\u306e\u8cfc\u5165\u7387\uff09\u3000<br>\u51fa\u6240\uff1athredUP, 2021<\/figcaption><\/figure><\/div>    <div style=\"height:74px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h4 class=\"wp-block-heading\">\u30d6\u30e9\u30f3\u30c9\u516c\u5f0f\u4e2d\u53e4\u30b9\u30c8\u30a2\u304c\u5897\u3048\u3066\u3044\u308b\u301cPatagonia\u3001North Face\u3001H\uff06M<\/h4>    <p>\u5e02\u5834\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u3082\u5927\u304d\u306a\u5909\u5316\u304c\u51fa\u3066\u3044\u308b\u3002\u4eba\u6c17\u30a2\u30a6\u30c8\u30c9\u30a2\u30d6\u30e9\u30f3\u30c9\u306ePatagonia\u3068North Face\u306f\u3001\u7c73\u56fd\u3067\u305d\u308c\u305e\u308c2017\u5e74\u30012018\u5e74\u306b\u81ea\u793e\u5546\u54c1\u306e\u4e2d\u53e4\u54c1\u3092\u6271\u3046\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u3092\u59cb\u3081\u305f\u3002\u4e2d\u53e4\u54c1\u3092\u56de\u53ce\u30fb\u4e0b\u53d6\u308a\u3057\u3066\u4fee\u7406\u30fb\u30af\u30ea\u30fc\u30cb\u30f3\u30b0\u306e\u306e\u3061\u518d\u8ca9\u3059\u308b\u3002<br>\u305d\u3057\u3066\u30d5\u30a1\u30b9\u30c8\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u754c\u3082\u3053\u308c\u306b\u8ffd\u968f\u3059\u308b\u30022022\u5e743\u6708\u3001H&amp;M\u3082\u81ea\u793e\u306eEC\u30b5\u30a4\u30c8\u3067\u53e4\u7740\u3092\u6271\u3044\u59cb\u3081\u305f<a href=\"#ref5\"><sup>[5]<\/sup><\/a>\u3002\u73fe\u5728\u306fH\uff06M\u306e\u672c\u62e0\u5730\u3067\u3042\u308b\u30b9\u30a6\u30a7\u30fc\u30c7\u30f3\u306e\u307f\u3067\u306e\u63d0\u4f9b\u3060\u304c\u3001\u8fd1\u304f\u30c9\u30a4\u30c4\u306b\u3082\u5c55\u958b\u3059\u308b\u8a08\u753b\u3060\u3002<br>\u4e16\u306e\u4e2d\u306e\u4fa1\u5024\u89b3\u306e\u5909\u5316\u306b\u4f34\u3063\u3066\u3001\u4eca\u5f8c\u3082\u56fd\u5185\u5916\u306e\u69d8\u3005\u306a\u5206\u91ce\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u4e2d\u53e4\u5546\u54c1\u3092\u6271\u3044\u59cb\u3081\u308b\u306e\u306f\u9593\u9055\u3044\u306a\u3044\u3060\u308d\u3046\u3002<\/p>    <div style=\"height:74px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h4 class=\"wp-block-heading\">\u30c0\u30a4\u30ec\u30af\u30c8\u306a\u9867\u5ba2\u63a5\u70b9\u3067\u4e2d\u53e4\u56de\u53ce\u301c\u30ea\u30e6\u30fc\u30b9\u6642\u4ee3\u306b\u3082\u52b9\u304fD2C<\/h4>    <p>\u3053\u3053\u3067\u3001\u3053\u308c\u307e\u3067\u306e\u30b3\u30e9\u30e0\u3067\u30c6\u30fc\u30de\u306b\u3057\u3066\u304d\u305f\u300cD2C\uff08Direct to Consumer\uff09\u300d\u306e\u898b\u5730\u304b\u3089\u30ea\u30e6\u30fc\u30b9\u30d3\u30b8\u30cd\u30b9\u3092\u8003\u3048\u3066\u307f\u308b\u3002D2C\u3068\u3044\u3046\u5f62\u614b\u306f\u30ea\u30e6\u30fc\u30b9\u30d3\u30b8\u30cd\u30b9\u306b\u3082\u30d5\u30a3\u30c3\u30c8\u3059\u308b\u306e\u3060\u3002D2C\u3068\u306f\u30d6\u30e9\u30f3\u30c9\u304c\u9867\u5ba2\u3068\u30c0\u30a4\u30ec\u30af\u30c8\u306b\u3064\u306a\u304c\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u89b3\u3092\u76f4\u63a5\u4f1d\u3048\u5171\u611f\u3092\u5f97\u306a\u304c\u3089\u5546\u54c1\u3092\u76f4\u8ca9\u3059\u308b\u5f62\u614b\u306e\u30d3\u30b8\u30cd\u30b9\u3067\u3042\u308b\u3002<br>\u30ea\u30e6\u30fc\u30b9\u30d3\u30b8\u30cd\u30b9\u306f\u4e2d\u53e4\u54c1\u306e\u56de\u53ce\u304b\u3089\u59cb\u307e\u308b\u3002\u72b6\u614b\u306e\u826f\u3044\u30e2\u30ce\u3092\u52b9\u7387\u3088\u304f\u56de\u53ce\u3059\u308b\u3053\u3068\u304c\u4e00\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308b\u304c\u3001\u9867\u5ba2\u3068\u306e\u30c0\u30a4\u30ec\u30af\u30c8\u306a\u3064\u306a\u304c\u308a\u304c\u3053\u308c\u3092\u53ef\u80fd\u306b\u3059\u308b\u3002\u30a2\u30d1\u30ec\u30eb\u4f01\u696d\u306e\u30b9\u30c8\u30e9\u30a4\u30d7\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u306fD2C\u30d3\u30b8\u30cd\u30b9\u306e\u4e2d\u3067\u3053\u308c\u3092\u5b9f\u8df5\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u79c0\u9038\u3063\u3077\u308a\u304c\u3059\u3054\u3044\u3002<br>\u540c\u793e\u306eD2C\u30b5\u30d6\u30b9\u30af\u300c\u30e1\u30c1\u30e3\u30ab\u30ea\u300d\u306f\u3001\u307e\u305a\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306e\u65b0\u54c1\u670d\u3092\u300c\u501f\u308a\u653e\u984c\u300d\u3067\u63d0\u4f9b\u3059\u308b\u3002\u6599\u91d1\u306f\u6708\u984d2,980\u5186\u3088\u308a\u3002\u5229\u7528\u8005\u306f\u9078\u3093\u3060\u670d\u306b\u98fd\u304d\u305f\u3089\u5225\u306e\u65b0\u54c1\u670d\u306b\u4f55\u5ea6\u3067\u3082\u4ea4\u63db\u3067\u304d\u308b\u305f\u3081\u3001\u8272\u3005\u306a\u670d\u3092\u8a66\u3057\u305f\u3044\u4eba\u306b\u3068\u3063\u3066\u306f\u5b09\u3057\u3044\u3002<br>\u4e00\u65b9\u3001\u8fd4\u5374\u3055\u308c\u305f\u670d\u306f\u4e2d\u53e4\u54c1\u3068\u306a\u308b\u308f\u3051\u3060\u304c\u3001\u540c\u793e\u306f\u3053\u308c\u3092\u53e4\u7740\u3068\u3057\u3066\u81ea\u793eEC\u30b5\u30a4\u30c8\u306a\u3069\u3067\u8ca9\u58f2\u3059\u308b\u3002\u3053\u306e\u53e4\u7740\u8ca9\u58f2\u306e\u5229\u76ca\u3082\u542b\u3081\u3066\u30e1\u30c1\u30e3\u30ab\u30ea\u306f\u6210\u7acb\u3057\u3066\u3044\u308b\u3002\u623b\u3063\u3066\u304d\u305f\u670d\u306f\u3001\u307e\u3060\u30c8\u30ec\u30f3\u30c9\u9bae\u5ea6\u304c\u9ad8\u304f\u3001\u6570\u56de\u3057\u304b\u7740\u7528\u3055\u308c\u3066\u3044\u306a\u3044\u30b1\u30fc\u30b9\u304c\u591a\u3044\u305f\u3081\u3001\u4e00\u822c\u7684\u306a\u53e4\u7740\u3088\u308a\u3082\u72b6\u614b\u304c\u826f\u304f\u9ad8\u304f\u58f2\u308c\u308b\u3068\u3044\u3046\u3002<br>\u670d\u306e\u8fd4\u5374\u624b\u7d9a\u304d\u3082\u7c21\u5358\u3060\u3002\u30a2\u30d7\u30ea\u304b\u3089\u7533\u3057\u8fbc\u307f\u3001\u30b3\u30f3\u30d3\u30cb\u306a\u3069\u304b\u3089\u9001\u308a\u72b6\u4e0d\u8981\u3067\u767a\u9001\u3067\u304d\u308b\u3002\u624b\u8efd\u3067\u52b9\u7387\u306e\u826f\u3044\u53e4\u7740\u56de\u53ce\u3092\u30b5\u30fc\u30d3\u30b9\u306e\u4e2d\u3067\u5b9f\u73fe\u3057\u3066\u3044\u308b\u3002<\/p>    <div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2022\/06\/fig3_model.png\" alt=\"\" class=\"wp-image-638\" width=\"450\" srcset=\"https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2022\/06\/fig3_model.png 763w, https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2022\/06\/fig3_model-300x96.png 300w\" sizes=\"(max-width: 763px) 100vw, 763px\" \/><figcaption>\u56f3\u88683\u3000\u9867\u5ba2\u3068\u30c0\u30a4\u30ec\u30af\u30c8\u306b\u3064\u306a\u304c\u308b\u30e1\u30c1\u30e3\u30ab\u30ea\u306f\u53e4\u7740\u306e\u56de\u53ce\u3082\u3057\u3084\u3059\u3044<br>\uff08\u51fa\u6240\uff09\u6771\u6d0b\u7d4c\u6e08\u300c\u670d\u3092\u8cb7\u308f\u305a\u306b\uff62\u501f\u308a\u308b\u4eba\uff63\u304c\u6025\u5897\u3057\u3066\u3044\u308b\u4e8b\u60c5\u300d<a href=\"#ref6\"><sup>[6]<\/sup><\/a>\u3092\u57fa\u306bKDDI\u7dcf\u5408\u7814\u7a76\u6240\u4f5c\u6210<\/figcaption><\/figure><\/div>    <div style=\"height:74px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h4 class=\"wp-block-heading\">\u65b0\u54c1\u3060\u3051\u3067\u306a\u304f\u30ea\u30e6\u30fc\u30b9\u3001\u30ea\u30da\u30a2\u3001\u30ea\u30e1\u30a4\u30af\u3092D2C\u3067\u63d0\u4f9b\u3059\u308b\u6642\u4ee3\u304c\u304f\u308b<\/h4>    <p class=\"has-text-align-left\">D2C\u4e2d\u53e4\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u305f\u3060\u306e\u4e2d\u53e4\u30d3\u30b8\u30cd\u30b9\u3068\u306f\u7570\u306a\u308b\u3002\u30d6\u30e9\u30f3\u30c9\u306b\u5171\u611f\u3059\u308b\u5229\u7528\u8005\u306e\u9593\u3067\u30e2\u30ce\u304c\u5faa\u74b0\u3059\u308b\u3001\u3064\u307e\u308a\u306f\u5171\u611f\u3084\u611b\u7740\u306e\u5faa\u74b0\u3067\u3082\u3042\u308b\u3002\u3055\u3089\u306b\u306fD2C\u4e0a\u306a\u3089\u30ea\u30da\u30a2\u3084\u30ea\u30e1\u30a4\u30af\u3082\u76db\u3093\u306b\u306a\u3063\u3066\u3044\u304f\u3060\u308d\u3046\u3002\u305d\u3046\u3057\u305f\u3082\u306e\u304c\u307e\u305f\u5faa\u74b0\u3059\u308b\u3002\u3053\u308c\u306f\u30b5\u30fc\u30ad\u30e5\u30e9\u30fc\u30a8\u30b3\u30ce\u30df\u30fc\u305d\u306e\u3082\u306e\u3067\u3042\u308a\u3001\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u91cd\u8996\u306e\u6642\u4ee3\u306b\u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u76ee\u6307\u3059\u59ff\u306e\u4e00\u3064\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002\u30c0\u30a4\u30ec\u30af\u30c8\u306a\u3064\u306a\u304c\u308a\u306f\u30d6\u30e9\u30f3\u30c9\u3092\u3088\u308a\u5f37\u56fa\u306b\u3059\u308b\u3002<br>\u305d\u306e\u3088\u3046\u306b\u6349\u3048\u308b\u3068\u3001\u4eca\u5f8c\u3069\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u516c\u5f0f\u4e2d\u53e4\u30d3\u30b8\u30cd\u30b9\u3092\u59cb\u3081\u3066\u3082\u304a\u304b\u3057\u304f\u306a\u3044\u3088\u3046\u306b\u601d\u3048\u3066\u304f\u308b\u304c\u3001\u6b21\u306f\u3069\u3053\u3060\u308d\u3046\u304b\u3002\u500b\u4eba\u7684\u306b\u306f\u3001\u30ad\u30e3\u30f3\u30d7\u30fb\u30a2\u30a6\u30c8\u30c9\u30a2\u7528\u54c1\u306e\u30b9\u30ce\u30fc\u30d4\u30fc\u30af\u3042\u305f\u308a\u3067\u306f\u306a\u3044\u304b\u3068\u4e88\u60f3\u3059\u308b\u3002 <\/p>    <div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <p class=\"has-text-align-right\">   KDDI\u7dcf\u5408\u7814\u7a76\u6240\u30b3\u30a2\u30ea\u30b5\u30fc\u30c1\u30e3\u30fc\u3000<a href=\"https:\/\/rp.kddi-research.jp\/atelier\/column\/authors#Oki\">\u6c96\u8ce2\u592a\u90ce<\/a><\/p>    <div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <p>\u25fc\ufe0f\u95a2\u9023\u30b3\u30e9\u30e0<br>\u5927\u4f01\u696d\u304cD2C\u3092\u76ee\u6307\u3059\u30ef\u30b1<br><a href=\"\/atelier\/column\/archives\/582\">https:\/\/rp.kddi-research.jp\/atelier\/column\/archives\/582<\/a><br>\u30e1\u30fc\u30ab\u30fc\u30d3\u30b8\u30cd\u30b9\u304c\u30b7\u30d5\u30c8\u3059\u308b\u301c\u300c\u30e2\u30ce\u58f2\u308a\u300d\u304b\u3089\u300c\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u63d0\u6848\u300d\u3078<br><a href=\"\/atelier\/column\/archives\/598\">https:\/\/rp.kddi-research.jp\/atelier\/column\/archives\/598<\/a><\/p>    <p>\u25fc\ufe0f\u95a2\u9023\u30ec\u30dd\u30fc\u30c8<br>\u30de\u30b9\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u30d2\u30c3\u30c8\u3057\u306a\u3044\u6642\u4ee3\u306eD2C \uff08Direct to Consumer\uff09<br><a href=\"https:\/\/rp.kddi-research.jp\/article\/RA2019015\">https:\/\/rp.kddi-research.jp\/article\/RA2019015<\/a><br>\u30de\u30b9\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u58f2\u308c\u306a\u3044\u6642\u4ee3\u306eD2C &#8211; part2 -\u3000\u301c\u56fd\u5185D2C\u30d3\u30b8\u30cd\u30b9\u3084\u65e2\u5b58\u4f01\u696d\u306eD2C\u8ee2\u63db\u3078\u306e\u793a\u5506<br><a href=\"https:\/\/rp.kddi-research.jp\/article\/RA2021015\">https:\/\/rp.kddi-research.jp\/article\/RA2021015<\/a><\/p>    <p>\u25fc\ufe0f\u811a\u6ce8\u30fb\u53c2\u8003\u6587\u732e<br><a id=\"ref1\"><sup>[1]<\/sup><\/a>&nbsp;\u5b97\u6559\u7d71\u8a08\u8abf\u67fb&#8212;\u6587\u90e8\u79d1\u5b66\u7701\uff082021.12.10\uff09<br><a href=\"https:\/\/www.e-stat.go.jp\/stat-search\/files?page=1&amp;toukei=00401101&amp;tstat=000001018471\">https:\/\/www.e-stat.go.jp\/stat-search\/files?page=1&amp;toukei=00401101&amp;tstat=000001018471<\/a><br><a id=\"ref2\"><sup>[2]<\/sup><\/a>&nbsp;\u30b3\u30f3\u30d3\u30cb\u30a8\u30f3\u30b9\u30b9\u30c8\u30a2\u7d71\u8a08\u8abf\u67fb\u6708\u5831&#8212;\u65e5\u672c\u30d5\u30e9\u30f3\u30c1\u30e3\u30a4\u30ba\u30c1\u30a7\u30fc\u30f3\u5354\u4f1a\uff082022.04\uff09<br><a href=\"https:\/\/www.jfa-fc.or.jp\/particle\/320.html\">https:\/\/www.jfa-fc.or.jp\/particle\/320.html<\/a><br><a id=\"ref3\"><sup>[3]<\/sup><\/a>&nbsp;\u4e0b\u5317\u6ca2\u306b\u53e4\u7740\u5e97\u306e\u65b0\u5e97\u30e9\u30c3\u30b7\u30e5\u3001\u30b3\u30ed\u30ca\u798d\u306b\u304a\u3044\u3066\u306a\u304a\u305d\u306e\u52e2\u3044\u306f\u8870\u3048\u306a\u3044&#8212;\u30ea\u30b5\u30a4\u30af\u30eb\u901a\u4fe1\uff082021.08.18\uff09<br><a href=\"https:\/\/www.recycle-tsushin.com\/news\/detail_6297.php\">https:\/\/www.recycle-tsushin.com\/news\/detail_6297.php<\/a><br><a id=\"ref4\"><sup>[4]<\/sup><\/a>&nbsp;\u300c\u53e4\u7740\u300d\u306e\u53d6\u308a\u5f15\u304d\u6570\u304c\u7d042\u500d\u306b\u5897\u52a0\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u300c\u539f\u5bbf\u300d\u3001\u300c\u9ad8\u5186\u5bfa\u300d\u3001\u300c\u4e0b\u5317\u6ca2\u300d&#8212;\u30e9\u30af\u30de\u30e9\u30dc\uff082021.03.31\uff09<br><a href=\"https:\/\/lab.fril.jp\/post-3068\">https:\/\/lab.fril.jp\/post-3068<\/a><br><a id=\"ref5\"><sup>[5]<\/sup><\/a>&nbsp;H&amp;M\u304c\u30b9\u30a6\u30a7\u30fc\u30c7\u30f3\u3067\u4ed6\u30d6\u30e9\u30f3\u30c9\u306e\u53e4\u7740\u53d6\u308a\u6271\u3044\u958b\u59cb&#8212;WWD Japan\uff082022.03.14\uff09<br><a href=\"https:\/\/www.wwdjapan.com\/articles\/1338680\">https:\/\/www.wwdjapan.com\/articles\/1338680<\/a><br><a id=\"ref6\"><sup>[6]<\/sup><\/a>&nbsp;\u670d\u3092\u8cb7\u308f\u305a\u306b\uff62\u501f\u308a\u308b\u4eba\uff63\u304c\u6025\u5897\u3057\u3066\u3044\u308b\u4e8b\u60c5&#8212;\u6771\u6d0b\u7d4c\u6e08\uff082019.01.30\uff09<br><a href=\"https:\/\/toyokeizai.net\/articles\/-\/263168\">https:\/\/toyokeizai.net\/articles\/-\/263168<\/a><\/p> ","protected":false},"excerpt":{"rendered":"<p>\u30b3\u30ed\u30ca\u798d\u3067\u3082\u5897\u3048\u308b\u53e4\u7740\u5c4b\u3000\u6771\u4eac\u4e16\u7530\u8c37\u306e\u4e0b\u5317\u6ca2\u306f\u53e4\u7740\u306e\u8857\u3068\u3057\u3066\u6709\u540d\u3060\u3002\u65e5\u672c\u306f\u5bfa\u793e\u4ecf\u95a3\u306e\u6570\uff08\u7d0415.6\u4e07\u7b87\u6240\uff09\u304c\u30b3\u30f3\u30d3\u30cb\u306e\u6570\uff08\u7d045.6\u4e07\u7b87\u6240\uff09\u3088\u308a\u591a\u3044\u3068\u8a00\u308f\u308c\u308b\u304c\u3001\u3053\u3053\u4e0b\u5317\u6ca2\u3067\u306f\u30b3\u30f3\u30d3\u30cb\u3088\u308a\u3082\u5bfa\u793e\u3088\u308a\u3082\u53e4\u7740\u5c4b\u304c\u591a\u3044\u3002\u6628\u4eca\u3001\u30b3\u30ed\u30ca\u306e\u5f71\u97ff\u3067\u64a4\u9000\u3057\u305f\u98f2\u98df\u5e97\u306e\u8de1\u5730\u306b\u3082\u53e4\u7740\u5c4b\u304c\u7d9a\u3005\u3068\u65b0\u898f\u51fa\u5e97\u3057\u3066\u3044\u308b\u3002<\/p>\n","protected":false},"author":2,"featured_media":649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_uag_custom_page_level_css":"","footnotes":""},"categories":[4,9,10],"tags":[21,64,66],"class_list":["post-620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-ko","category-environment","tag-d2c","tag-64","tag-66"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2022\/06\/D2C_reuse.jpeg",800,500,false],"thumbnail":["https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2022\/06\/D2C_reuse-150x150.jpeg",150,150,true],"medium":["https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2022\/06\/D2C_reuse-300x188.jpeg",300,188,true],"medium_large":["https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2022\/06\/D2C_reuse.jpeg",768,480,false],"large":["https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2022\/06\/D2C_reuse.jpeg",800,500,false],"1536x1536":["https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2022\/06\/D2C_reuse.jpeg",800,500,false],"2048x2048":["https:\/\/rp.kddi-research.jp\/atelier\/wp-content\/uploads\/2022\/06\/D2C_reuse.jpeg",800,500,false]},"uagb_author_info":{"display_name":"kriadmin","author_link":"https:\/\/rp.kddi-research.jp\/atelier\/column\/archives\/author\/kriadmin"},"uagb_comment_info":0,"uagb_excerpt":"\u30b3\u30ed\u30ca\u798d\u3067\u3082\u5897\u3048\u308b\u53e4\u7740\u5c4b\u3000\u6771\u4eac\u4e16\u7530\u8c37\u306e\u4e0b\u5317\u6ca2\u306f\u53e4\u7740\u306e\u8857\u3068\u3057\u3066\u6709\u540d\u3060\u3002\u65e5\u672c\u306f\u5bfa\u793e\u4ecf\u95a3\u306e\u6570\uff08\u7d0415.6\u4e07\u7b87\u6240\uff09\u304c\u30b3&hellip;","_links":{"self":[{"href":"https:\/\/rp.kddi-research.jp\/atelier\/wp-json\/wp\/v2\/posts\/620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rp.kddi-research.jp\/atelier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rp.kddi-research.jp\/atelier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rp.kddi-research.jp\/atelier\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rp.kddi-research.jp\/atelier\/wp-json\/wp\/v2\/comments?post=620"}],"version-history":[{"count":0,"href":"https:\/\/rp.kddi-research.jp\/atelier\/wp-json\/wp\/v2\/posts\/620\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rp.kddi-research.jp\/atelier\/wp-json\/wp\/v2\/media\/649"}],"wp:attachment":[{"href":"https:\/\/rp.kddi-research.jp\/atelier\/wp-json\/wp\/v2\/media?parent=620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rp.kddi-research.jp\/atelier\/wp-json\/wp\/v2\/categories?post=620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rp.kddi-research.jp\/atelier\/wp-json\/wp\/v2\/tags?post=620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}